“Let’s Get Digital”
THE FUTURE IS now, according to industry chatter at the 35th annual Licensing Expo, which took place in Las Vegas June 9-11. Looking ahead, licensing execs confirmed the continuing importance of digital platforms as a showcase for new and existing brands. One example? AwesomenessTV, a teen- focused YouTube channel, recently started a consumer products division to capitalize on merchandising concepts inspired by its roster of teen TV stars. A sign